I am currently a Principal Product Designer working remotely for CBRE, based in Dallas, TX. CBRE is a global leader in commercial real estate services and investments. As the design lead on the integrated facility management platform (IFM Hub), my focus is on improving the user experiences for for multiple user groups. This includes call center agents who receive requests from occupants, facility managers needing to evaluate their building equipment and efficiencies, and technicians assigned out to fix any facility issues.
IFM Hub Launch
In 2024, CBRE’s primary objective was the successful launch of its integrated facilities management platform, IFM Hub. The platform required several critical areas to be designed and delivered ahead of launch, including work order management for back-office users, request management for call center agents and self-service customers, and a technician application supporting both CBRE and mobile technicians.
As the design lead, I guided a cross-functional team of three designers and three researchers, helping define priorities, align stakeholders, and ensure consistency across a complex, multi-persona platform. Our focus was on delivering scalable, role-appropriate workflows that could support day-one adoption while laying a foundation for future enhancements.
Through close collaboration with product and engineering, the team successfully delivered all required modules and supported the on-time launch of IFM Hub in November 2024.
AI Workflow Enhancements
In 2025, CBRE set a company-wide objective to integrate AI capabilities into team workflows to improve efficiency and delivery quality. As the lead designer on IFM Hub, I was responsible for exploring how emerging AI tools could be meaningfully incorporated into the design team’s delivery model.
Over the course of the year, I led the evaluation of several AI platforms — including Microsoft Copilot, Figma Make, and Builder.io — assessing their impact on design workflows, collaboration, and overall team effectiveness. This work focused on identifying practical use cases, understanding limitations, and determining where AI could responsibly augment (rather than replace) design thinking.
The resulting evaluation informed leadership on which tools showed the most promise for adoption and helped shape recommendations for how AI could be integrated into the design process moving forward. The deck below outlines the approach, findings, and key takeaways from this exploration.