Former Lead Interaction Designer working for LendingTree, based in Charlotte, NC. LendingTree is an online lending marketplace that allows potential borrowers to connect with multiple loan operators to find optimal terms for loans, credit cards, deposit accounts, insurance, etc. LendingTree allows borrowers to shop and compare competitive rates and terms across an array of financial products. As the Lead Interaction Designer for LendingTree’s platform products, my design focus fell onto the logged-in experiences for LendingTree’s borrower and loan operator users.
MyLendingTree Redesign
MyLendingTree is the logged-in user experience for LendingTree’s user base. This platform allows users to view their credit score, view their active and closed tradelines, dispute their credit reports, and more easily shop and compare LendingTree’s products and services. Its core-functionality was driven by a user’s credit report, which was only updated once a month. This (in turn) meant that users only ever really needed to come back to the platform once a month to check for updates. The product team wanted more active engagement from this user base so I was tasked with not only finding ways achieve this goal but also how we could restructure the platform that would allow it to further scale to meet other future potential product offerings.
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Canopy Redesign
Canopy is LendingTree’s logged-in user experience for their lender partners. This platform allows lenders to set the controls and criteria for which they would like to receive borrowers through LendingTree’s online marketplace. These controls and criteria drive the types of loans and rates individual users will see as they go through form flows on LendingTree. These controls had mostly been utilized by internal users within LendingTree who would receive requests from lenders to add, remove, or make changes to existing campaigns or company information. The product team was looking to drive further lender engagement with this platform and tasked me with redesigning the interface and interactions to make them more user-friendly.
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Plaid Integration
With the launch of the MyLendingTree redesign, we now had the ability for users to input their take home pay as well as enter any recurring and variable debt. While these data-entry points laid the ground work for users to see what their monthly cash flow would look like, its overall engagement was low. In addition, those people who did fill out these fields often never updated their information, causing the data to remain the same and become stale. In order to driver user engagement for this area, LendingTree partnered with Plaid to connect to user bank accounts and credit cards. This connection would allow LendingTree to not only show more up-to-date information but also opened the door to additional cash flow functionality, such as budgeting and categorical spend.
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